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Silversea Inks Deal with Plateno Group

2016-12-07 10:05 From:CCYIA
Silversea Cruises today announced a partnership with the Plateno Group in China. “We have long identified China as a key source market and destination for the development of the Silversea brand, and we are proud to be able to partner with the team

Silversea Cruises today announced a partnership with the Plateno Group in China.


“We have long identified China as a key source market and destination for the development of the Silversea brand, and we are proud to be able to partner with the team at Plateno as we embark on this next stage of growth in the region” said Manfredi Lefebvre d’Ovidio, Executive Chairman of Silversea Cruises. 


As part of the agreement, Plateno will advertise and sell Silversea cruises throughout the territory and be responsible for the development of the Silversea brand image amongst the varied local audiences.







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